La comunicacion corporativa en el ambito local (incluye cd) es un libro escrito por Rafael lópez lita tiene un total de 241 páginas , identificado con ISBN 9788480215862 La comunicacion corporativa en el ambito local (incluye cd) se publicó en el año 2007
Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perform.